• 3 Reasons You Should Advertise On Facebook Permanently
• 3 Reasons You Should Advertise On Facebook Marketplace

Where should you start? Nearly 96 percent of social media managers believe that Facebook delivers the best return, and with the platform’s status as the most popular social media channel, it’s a great place to begin. Here are three reasons why it’s beneficial to advertise on Facebook: 1. You can spend as much or as little as you. 3 Reasons Why You Need Facebook Ads For A Successful Reopening Jun 8, 2020 Social Media As the entire world heals from a gripping once-in-a-lifetime pandemic, many economies are starting to spark up and show signs of life. 3 reasons you should advertise on Facebook Categories: PPC, Social media It’s amazing what the past few years and some innovative features have done for the world’s favourite social network. Don’t think of paid Facebook ads as the enemy when they could bring you great success at a small cost. Here are 3 key reasons you should advertise on Facebook: 1. 1 BILLION people use Facebook EVERY DAY. Your customers are there. There is no free lunch. Facebook ads is a great way to reach your customers.

There are over 42 MILLION Facebook business pages out there, and it is growing every minute. Facebook users (the visitors that “like” your page) spend an average of 40 minutes a day on the social media website. When you post an update to your page whether it be an image, a video, or a plain text announcement, you assume that all the followers of your page are seeing your update. However, there is a little secret that Facebook does not want you to know. Behind the scenes, Facebook is choosing which posts are viewed by which followers of your page based on their interests and likes.

So, how do you fix this?! Facebook Advertising!

#1 It’s Where Your Customers Are!

With over 1 billion users on Facebook, your audience is definitely somewhere in that mix! Facebook offers the widest audience you can get, second in line to search engines. It far exceeds television, newspaper and magazine advertising. Think about it, what other type of media are people carrying around with them 24/7?

#2 Dig Deeply into Your Target Market

3 Reasons You Should Advertise On Facebook Permanently

Facebook is extremely specific with its targeting capabilities. You can choose who you want your ad to show to based on categories such as location, behaviors interests, age, languages, etc. After you choose, it will notify you of how many users your ad will be displayed to.

#3 Others have had Huge Success!

Stittsworth Meats: When the owner of Stittsworth Meats bought the meat market a few years ago, the first thing he did was set up a Facebook page. With a combination of frequent posts, contests/giveaways, and advertising on Facebook, the shop has taken off, and sales are up 250 percent!!

Carol’s Daughter is a skincare, hair care and beauty product company. Owner, Lisa Price started the business in her kitchen, opening up her first store in Brooklyn, New York in the late 90’s. When the Carol’s Daughter team started using Facebook, it was mostly to build brand awareness and to connect with their followers. The team then started using Facebook advertising to promote newly launched products, achieving sales in excess of $20 million!

Do you need help with Facebook advertising? Do you currently have a Facebook page that you need to take to the next level? Contact us: email Design@feelingthevibe.com.

74% of event marketers use Facebook Ads to promote their events, according to Eventbrite research.

If you aren’t using Facebook Ads, you could be missing out on traffic to your ticketing or registration page, and worse, ticket sales.

The most obvious reason to use Facebook ads is to build awareness of your event. But beyond awareness, here are three more compelling reasons why you need to be using Facebook Advertising.

Learn about the benefits of connecting your Eventbrite event to Facebook here.

1. You’ll save time on marketing

In a survey of 1,000 event creators, 45% of respondents said their teams consist of two to five people. Nearly a third (28%) said they’re flying solo. With such little manpower, your marketing will fall behind without ruthless prioritization.

If time is your most valuable asset, activities like manually importing audiences or designing brand new ads will quickly put your event at risk. To put your energy where it matters — without the extra workload — use Facebook Ads to automate previously manual and repetitive tasks.

Put it in action:

• Create awareness without additional work: Instead of blasting ads to anyone, save time and increase your ticket sales by targeting those that are most likely interested in your event. Drive targeted traffic to your site using Lookalike Audiences. Check out this tipsheet about how to reach your ideal audience using Facebook targeting.
• Add a pixel to your site to save time on marketing later: Use the Facebook pixel to add everyone who visits your site to a Custom Audience. The pixel is a little bit of code that can help you optimize your ads for ticket sales.
• Resurface your event without creating new ads: Retarget using this Custom Audience and convert them, which will use your spend more effectively since you’re targeting an interested audience.

2. You’ll stop wasting money

Facebook lets you test ads, which will save you money by only spending on the ads that are most effective. Start spending smartly by testing (and optimizing) your ads.

Put it in action:

If you’re not using A/B testing to continually optimize your campaign, you’re not only wasting a golden opportunity to engage more people — you’re wasting money. Here are some best practices for A/B testing your Facebook ads:

• Choose one variable. Test one thing at a time to make sure you know exactly what is driving your winning campaign. For example, you might choose to test the text, the image, or the subject line. Only do one at a time to get clean data.
• Set your time frame.Facebook suggests a four-day test period. At a minimum, keep your test open for three days, and no more than 14 days.

3. You’ll get better results

Your ad strategy should be all about getting into the feeds of your ideal audience — and getting them to purchase tickets. Many event promoters and marketers pay for multiple ads — but don’t focus on what those ads are communicating. Design eye-catching ads to convert viewers into ticket buyers.

Put it in action:

Here’s how you can make your ads stand out:

• Invest in high quality (ideally non-stock) photos: Put yourself in the attendee’s shoes. For example, if you’re hosting a cooking class, use pictures that show bowls of ingredients from a top-down, first-person perspective, rather than just wide shots of people enjoying class. If you don’t want to pay for a professional photographer, offer your attendees free event tickets or other perks for rights to use their images from your events.
• Choose colors that stand out: Pick colors that will pop against Facebook’s background. A vibrant and bold color palette will help your ad stand out.
• Keep copy short: Check the mobile preview that Facebook offers to make sure none of your copy is getting cut off on mobile.
• Induce FOMO: Create urgency with your ads. Are your prices about to change? Do you only have a limited number of tickets left? Make sure to spell it out for your audience.

Sell more with your Facebook Ads

3 Reasons You Should Advertise On Facebook Marketplace

Two billion people use Facebook every month — and you’re one of them. But even if you’re familiar with the platform, creating ads for your event is complex. Learn how you can increase your ROI and ticket sales in this tipsheet to How to Create Your Event’s Facebook Advertising Strategy.