Document does not have a meta description
The <meta name='description'> element provides a summary of a page's contentthat search engines include in search results. A high-quality, unique metadescription makes your page appear more relevant and can increase your searchtraffic.
How the Lighthouse meta description audit fails #
Meta description. It sounds like something from another dimension. But actually, it’s super simple. A meta description is the approximately 160 character summary that appears below your URL on a search engine or anywhere that your website is shared. Meta descriptions are the short snippets that appear on search results pages like Google and Bing. You can customize them to better describe each page, drawing in new users and making your search results stand out from competing websites. Adding a meta description can be as easy as filling out a box or inserting a line of code. Meta descriptions are intended to provide users with a snippet of what they can expect to find by clicking on your website. Meta descriptions appear beneath a websites URL in search engine results pages. In this example, we have highlighted the meta-description in yellow.
Lighthouse flags pageswithout a meta description:
Meta Description Generator
The audit fails if:
- Your page doesn't have a
<meta name=description>element. - The
contentattribute of the<meta name=description>element is empty.
Lighthouse doesn't evaluate the quality of your description.
Each SEO audit is weighted equallyin the Lighthouse SEO Score,except for the manual Structured data is valid audit.Learn more in the Lighthouse Scoring Guide.
How to add a meta description #
Add a <meta name=description> element to the <head> of each of your pages:
If appropriate, include clearly tagged facts in the descriptions. For example:
Meta description best practices #
- Use a unique description for each page.
- Make descriptions clear and concise. Avoid vague descriptions like 'Home.'
- Avoid keyword stuffing.It doesn't help users, and search engines may mark the page as spam.
- Descriptions don't have to be complete sentences; they can contain structureddata.
Here are examples of good and bad descriptions:
Meta Description Html
See Google's Create good titles and snippets in Search Resultspage for more tips.
